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Kraft Dinner "Zen Zone"
Student Campaign April 2024
Humber x The Kitchen Live Client Brief. Shortlisted.
Post-secondary school allows young people to figure out the best version of themselves. However, the stress that comes with this experience can cause people to develop negative traits and habits.
How can Kraft Dinner ease students stress this exam season? By providing real comfort & positive destressing methods.
activation: KD Zen Zone
A de-stressing experience is available through pop-up KD Zen Zones at universities and colleges across Canada.
A place where students can learn about positive destressing methods
like bonsai trees, zen gardens, singing bowls and of course KD.
PR headline
merchandise
KD Singing Bowl
social posts
Threads
TikTok
out of home
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The Team
Zubair Ginwalla
Account Manager
Jhenny Lynn Castillo
Art Director
Kartik Dua
Art Director
Olivia Birnie
Copywriter
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