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COPYWRITER
Kraft Dinner
Humber x The Kitchen Live Client Brief. Shortlisted.
INSIGHT: Post-secondary school allows young people to figure out the best version of themselves. The stress that comes with this experience can cause people to develop negative traits and habits.
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BIG IDEA: Kraft Dinner and the KD Zen Zone bring students comfort and positive destressing methods. ​
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Activation: KD Zen Zone
A de-stressing experience is available through pop-up KD Zen Zones at universities and colleges across Canada.
A place where students can learn about positive destressing methods
like bonsai trees, zen gardens, singing bowls and of course KD.
PR HEADLINE
Merchandise
KD Singing Bowl
SOCIAL POSTS
Threads
TikTok
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The Team
Zubair Ginwalla
Account Manager
Jhenny Lynn Castillo
Art Director
Kartik Dua
Art Director
Olivia Birnie
Copywriter
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