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COPYWRITER
PORTA
Humber x PORTA Live Client Brief. Shortlisted.
INSIGHT: Parents in dual-income households are extremely busy and have less time to worry about what is for dinner and whether it is good quality.
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BIG IDEA: Introducing the newest (Italian) addition to your family that will handle the worry.
Social Posts
Loyalty Incentive
Every Pizza comes with a QR code. Once the customer has scanned enough to fill out their Pizza Coupon Pie (Seen to the right) they will receive a reward and unlock a character (Seen Below).
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These rewards include merch or a 1-month free subscription to the PORTA Meal Kit Service.
The Team
Vishal Wala
Account Manager
Ayush Madhamshettiwar
Art Director
Payal Kadam
Art Director
Olivia Birnie
Copywriter
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