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IKEA (Internal Campaign)
IKEA x Building F x Pigeon Live Client Brief. Winner.
The LGBTQ+ community online identifies with and has fully embraced IKEA's plushies as mascots.
BIG IDEA: Feature our plushies to show that the IKEA Rainbow CRG (LGBTQ Coworker Resource Group) is “STUFFED WITH SUPPORT”
Love for IKEA plushies online
Internal Campaign
Staff Room Posters
Breakroom Takeover
Limited edition plushies with embroidered IKEA CRG logos take over the staff spaces.
Incentive Extention
Pins earned for joining, attending and engaging in monthly meetings.
Staff proudly sporting pins on their lanyards/uniforms creates curiosity amongst coworkers and starts a conversation about the group.
The Team
Jhenny Lynn Castillo
Art Director
Olivia Birnie
Copywriter
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