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COPYWRITER
Ikea
Ikea x Building F x Pigeon Live Client Brief. Winner.
INSIGHT: The LGBTQ+ community identifies with and has fully embraced Ikea's plushies
BIG IDEA: Show that the Ikea CRG is“STUFFED WITH SUPPORT”
Staff Room Posters
Breakroom Takeover
Limited edition plushies with embroidered Ikea CRG logos take over the staff spaces.
Incentive Extention
Pins earned for joining, attending and engaging in monthly meetings.
Staff proudly sporting pins on their lanyards/uniforms creates curiosity amongst coworkers and starts a conversation about the group.
LinkedIn Posts
#StuffedWithSupport
Traction on social with the brand reposting staff posts sharing their experience in the CRG and photos with plushies and pins.
The Team
Jhenny Lynn Castillo
Art Director
Olivia Birnie
Copywriter
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