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IKEA (Internal Campaign)
Student Campaign April 2024
IKEA x Building F x Pigeon Live Client Brief. Winner.
How do we show that IKEA's Rainbow CRG (coworker resource group) is an ally and supportive to the commuinity? By acknoledging the communities connection to our plushies and letting them own them.
love for IKEA plushies online
internal campaign
staff room posters
breakroom takeover
Limited edition plushies with embroidered IKEA CRG logos take over the staff spaces.
incentive extention
Pins earned for joining, attending and engaging in monthly meetings.
Staff proudly sporting pins on their lanyards/uniforms creates curiosity amongst coworkers and starts a conversation about the group.
The Team
Jhenny Lynn Castillo
Art Director
Olivia Birnie
Copywriter
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