IKEA Hej Days 2024

A social media-led campaign for IKEA Hej Days 2024 completed at Pigeon Brands Toronto during my internship there. 

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Advertisements ran across Instagram, Pinterest, YouTube, and Out Of Home.

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INSIGHT: IKEA's Hej Days sale has to compete with others like Amazon Prime Days.

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BIG IDEA: Make IKEA Hej Days stand out by being IKEA's authentic self, friendly and welcoming. So let's say "Hej!" (means Hey, hello, hi in Swedish).