COPYWRITER
Persil: DIRT IS GOOD
INSIGHT: Those who work in essential jobs get overlooked compared to people like athletes despite being the reason our society can "Play On"
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BIG IDEA: Getting your hands dirty is the key to a cleaner more positive community and those who work in these jobs deserve the same amount of recognition as athletes
Video Ad
Wild Postings
Social Media
PR Moment (Guerrilla)
Getting tickets to those who work essential jobs, welcoming them to the game for free to celebrate their hard work. We could give them each a reflective construction vest that is branded by Persil.
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Installing black lights in the stadium so when turned on our essential workers will stand out.
As well as arranging most of our guests in one section of the stands to spell out our message "DIRT IS GOOD".
Extension: Added Collaboration with EA
For our fans who can do not make it to the games we bring our message to the virtual field of FIFA with
DLC jerseys for the FIFA Arsenal team claimed from buying Persil detergent.
The Team
Vishal Wala
Account Manager
Ayush Madhamshettiwar
Art Director
Payal Kadam
Art Director
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Olivia Birnie
Copywriter
