Persil: DIRT IS GOOD
Athletes and celebrities are praised, but essential workers are not, despite being the reason our society can "Play On".
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BIG IDEA: Getting your hands dirty is the key to a cleaner, more positive community. Those who work in these jobs deserve the same amount of recognition as athletes
TV Ad
Social Media
"The Essential Game"
We give tickets to essential workers to enjoy a free game to celebrate their hard work.
We give them each a reflective construction vest that is branded by Persil.
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Installing black lights in the stadium so when turned on our essential workers will stand out.
As well as arranging most of our guests in one section of the stands to spell out our message "DIRT IS GOOD".
Extension: Added Collaboration with EA
For our fans who can do not make it to the games we bring our message to the virtual field of FIFA with DLC jerseys for the FIFA Arsenal team claimed from buying Persil detergent.
The Team
Vishal Wala
Account Manager
Ayush Madhamshettiwar
Art Director
Payal Kadam
Art Director
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Olivia Birnie
Copywriter
